To celebrate the most romantic date of the year, ESKALA, a retail brand with more than 48 years in the national market, invited the couple LEXA and MC GUIMÊ, for the Valentine’s Day campaign, which was baptized: IN THE FREQUENCY OF AMOR!
The couple photographed in an atmosphere of romance, relaxation and lots of music, with the musical frequency that connects the two, for the lens of the duo of photographers Pupin Deleu. The duo opted for relaxed, comfortable and stylish looks just like them.
About A FREQUENCY DO AMOR, the couple stated: “We find love in the daily need to be close to each other, hear the voice, take care of ourselves and perceive each other happy!”, says Lexa and MC Guimê.
The couple’s photos can be seen in all ESKALA stores, which has prepared a collection to please all styles and that combines with the lifestyle of lovers, comfort, practicality and a lot of respect for each other’s style.
Tico Rigonatti, marketing director at Eskala, says:
“LEXA AND MC GUIMÊ are a couple that are the face of the brand, stylish and with a lot of personality in the way they dress and live. They were chosen for their spontaneity, authenticity, simplicity, joy and complicity.”
In ESKALA e-commerce, buying with the “lexa10” coupon, the customer has a 10% discount and free shipping on purchases over R$50.00. On ESKALA’s social networks (@lojaseskala), there are already many news about the campaign and also the brand’s launches for the whole family.
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