Do you still usually carry a lot of money in your pocket? Your answer is probably no, because the payment method market is experiencing all that uproar resulting from digital transformation. You can make a purchase with cash, check, card, QRCode, Pix, approximation. The options are diverse and are aligned with the global market. In my view, one does not replace the other, but serves as a way of complementing the service at the point of sale. And this changes the game in retail, which has the chance to opt for the acceptance of multiple payment platforms, aiming at mobility to serve the customer in an increasingly mobile way, avoiding queues.
These innovations are there to increase retail competitiveness, both by having more resources and lower cost, and by improving the user experience and customer service. Below, I list the main trends observed globally at the point of sale in recent months:
1. Uso do Android
In most of these solutions we see Android gaining relevance as it is still a system that does not exist in retail. The trend is that all those equipment that the retailer currently has at the point of sale, which most often includes: computer, printer, pinpad, readers and other peripherals, can be replaced (in many cases) by a SmartPOS (payment terminals). Android) integrated with commercial automation, which allows for lower cost, mobility and better use of physical space, or even working together with the traditional cash terminal (POS), expanding the capacity and quality of service at the commercial establishment.
In the old days, commercial automation was just a computer with a lot of things plugged in and full of wires. Today, “roughly speaking”, everything is closed inside a box. In addition, SmartPOS also brings more security to operations by presenting a reduced level of external interference, limited only to wireless sales.
2. Subscription terminal
Another strong trend not necessarily of sales, but of subscription service is TaaS, (Terminal as a Service). The big deal is the possibility of contracting a personalized package through a fixed monthly cost, thus eliminating the investments necessary for the purchase of payment terminals and the entire operational management of the equipment. For example, the shopkeeper can hire more services, more machines on commemorative dates, such as Mother’s Day, Christmas, when he knows he will have a higher sales volume. And, when passing these dates, it returns to a smaller package. This facilitates the scale gain of your operation with low cost and greater speed, also allowing you to focus on the core of your business. In addition, a more agile and personalized service also increases the chance of retaining customers.
3. Standalone stores with terminal
The evolution also extends to autonomous stores within the condominium, with the payment terminal modality being more advantageous than those that offer payment by application. This is because without the payment terminal, the establishment is limited only to condominium residents who need to have a registered app to make the purchase, which, in addition to taking up space on the cell phone, still requires card data.
In addition, purchases that occur without the presence of the card, such as payments by QRCode’s or apps, are more subject to the customer denying having made the expense. This is called ChargeBack in market jargon, where the retailer ends up having the financial transaction reversed by the financial entity. In this way, the card payment option brings more security to the merchant.
The key point is that all these innovations in the solutions offered, bring complementarity to the retail, which can choose the most convenient option according to its moment. Globally we are experimenting with new ways of interacting in commerce. It will not be such a quick transition and we will live with all these payment options for a medium term, until there is complete convergence… but if you want to be ahead of competitors, and be aligned with what the market offers and the customer expects , you need to start now, it was supposed to be yesterday!
By Mateus Larrabure, head of technology and product integration at Gertec
The executive has strong experience and knowledge of the retail market and payment methods, with experience in automation and software development. Graduated in electrical engineering, with an emphasis on FEI computers, Mateus worked at companies such as Epson and Unisys.
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