In the action idealized by Fri.to, the comedian will hold a hamburger at her house to socialize with friends
Pullman and Plusvita launched a campaign to celebrate Hamburger Day, celebrated on May 28, starring actress and comedian, Dani Calabresa.
In the campaign “The best bread for your hamburger with friends!”, signed by Fri.to, Dani will hold a hamburger at home together with her close friends and all the preparation of the dishes can be followed by the public through digital channels of brands.
“We prepared the campaign with the objective of illustrating fraternization scenarios between friends and family, highlighting our products as options to accompany commemorative dates”, highlighted Alejandro Lacorte, director of strategic planning at Bimbo Brasil.
“In this campaign we will have a lot of real moments shared with the public, Dani is inviting her friends and thinking about the recipes. Working with this reality, we were able to get even closer to consumers and increase brand awareness”, commented Marina Tumolo, Fri.to’s director of operations.
The campaign will still be unfolded in several pieces shared on Instagram and Facebook during the month of June.
