Action was created and produced by Ogilvy Experience in partnership with Druid
To celebrate Hamburger Day, celebrated this Saturday (28), Coca-Cola deployed coupons in an unusual way within the Battle Royale, in an action created and produced by the Ogilvy Experience team, in partnership with Druid Games.
The brand has turned player nicknames within one of the world’s top Battle Royale games into Ifood promotional codes. The discount will allow the purchase of a burger plus a Coca-Cola within the discounted app.
Together, Coca-Cola, Ogilvy Brasil and Druid selected players who already had the famous Hamburger skin and exchanged their nicknames for promotional codes.
Famous influencers in the world of games will make lives to invite people to play at pre-established times, providing discounts at Ifood.
