The material was launched at an event held in Brasilia on May 24, 2022, with the presence of associates from various regions, representatives of public agencies and professionals from private companies contracting for digital communication.
The Values Guide for Digital Products and Services is a material that has been developed by ABRADi since 2019 and covers the descriptions and values of more than 140 digital communication products from nine areas of activity.
The material was prepared with the participation of the entity’s leaders and, in its pricing phase, it had the participation of around 100 associates who collaborated with the definition of values for each product or service. The statistical validity of the information was worked out by the entity’s partner, the Instituto de Pesquisa Opinião.
This document is defined by ABRADi as the biggest delivery of the digital market in recent years, as it helps to level the market, business sustainability, bids and competitions that are more reliable to reality and demonstrate a true panorama of digital communication in the country. .
The Guide is exclusive to ABRADi members and can be accessed in the members’ restricted area (https://abradi.com.br/wp-login.php). Public bodies and contractors who want to access the content must ask the Association, which will individually handle the cases
(https://conteudo.abradi.com.br/guia-de-produtos-e-servicos-digitais-2022).
About ABRADi
The Brazilian Association of Digital Agents (ABRADi) is a non-profit class entity that defends the interests of companies and people that develop digital services in the country. ABRADi, which currently has around 600 member companies and is present in the five regions of Brazil, believes that well-managed businesses make society more transparent and free, as it is through the internet and digital methods that people get information, study, negotiate, and exercise their rights as citizens.
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