Google, Burger King and C&A were some of the brands that took action on Twitter
The premiere of the fourth season of Stranger Things on Netflix made many brands take advantage of the moment to generate more connection with the audience. According to a survey by Twitter, the topic was the subject of more than 580,000 tweets in Brazil.
To get in the mood, Google shared a video on its Twitter profile describing what it feels like to walk into a doc with someone anonymously watching you.
Weird stuff: Google Docs version! pic.twitter.com/KbuDRLMH52
— Google Brazil (@googlebrasil) May 27, 2022
Burger King and C&A took advantage of the repercussion to launch their new products, such as #BKStrangerMenubringing new snacks straight from the Upside Down, and the new C&A themed collection, with several references to the series.
Good morning to you who have a life to take care of, but wanted to watch Stranger Things and eat BK’s Stranger Menu. ?
— ɹǝƃɹnq King Brasil ??? (@BurgerKingBR) May 27, 2022
It’s time to grill Demogorgons! ??
arrived the #BKStrangerMenuwith: Waffle Burger to recover Eleven’s powers, HellFire Potato to be part of the club and Sundae Demogorgon to devour the enemy.
Run to BK and enjoy it because it’s limited edition! pic.twitter.com/NSK9lGOUYc
— ɹǝƃɹnq King Brasil ??? (@BurgerKingBR) May 26, 2022
Friends don’t lie… Yeah, sometimes they lie. But I do not! ? Stranger Things season 4 premiered today and I’m already AN-SI-O-SA to marathon everything.
I even created a collection inspired by the series. ?
And no… She’s not in the upside down. Just click here: https://t.co/I1ACgjjDbd pic.twitter.com/sHaFTUfF8g
– C&A (@cea_brasil) May 27, 2022
Brands also used their personas, such as Lu do Magalu and CB das Casas Bahia, to publicize the series, interacting with fans about the excitement of the launch.
I’m SO excited for the release of #StrangerThings4 I’m going to stop all the series I’m watching, just to see my Eleven on screen ? She has priority on the list ???
Massss while tomorrow doesn’t come, tell me: what are you watching? ?
— nןɐƃɐW at nꓶ (@magazineluiza) May 26, 2022
Tomorrow there’s Stranger Things and I’m waiting for the time to come like this… I hope I don’t get stuck in the inverted world ?? pic.twitter.com/F9cFwet2pl
— CB (@CasasBahia) May 26, 2022
Other brands, such as Bis, OMO, Americanas, Shoppe and Renner, also participated and tweeted about Stranger Things.
Absolutely no one:
Me at 4am this morning:@NetflixBrasilthanks? #StrangerThings pic.twitter.com/o5MhSzEZfz— Twice (@LactaBis) May 27, 2022
Neither does Eleven in the cause. To save
your upside down clothes,
only OMO’s unbeatable cleaning. Did you press play on the washing machine? #StrangerThings #StrangerThings4 #Netflix #Omo #Unbeatable Clean #OmoBrasil #Clothing #Caution pic.twitter.com/gZramK8INI— OMO Brazil ??? (@OMOBrasil) May 27, 2022
? attention ?
you are not ready for this video ?️@anaclaraac e @ademaravilha received @richardabelha e @alicesaquino to celebrate the new season of #StrangerThings fulfilling various challenges based on the series ?come watch all: https://t.co/ic4YaAyG7a pic.twitter.com/hLRVDXnjT8
— americans (@americans) May 25, 2022
mara product selection for stranger things fans https://t.co/41vky2CRLf ? pic.twitter.com/xsnuSSm8VN
– # Shopee126 Brasil (@shopee_br) May 27, 2022
you guys on the firm’s website shocked by the beauty of the blouses to watch the new season of stranger things – I was like this too, I confess ? #StrangerThings4 #SOSNerds
run to my website to guarantee the inverted world lookinhos: https://t.co/xfYiOCnSqN ? pic.twitter.com/wJJx8TjcxS
— Lojas Renner (@Lojas_Renner) May 26, 2022
Stranger Things was also a topic in the sports world. In football, Cruzeiro and Sport talked about the topic, as did the NBB.
?? Stranger Things
?? Strange Things
? Cabulous Tremthe new season of #StrangerThings4 arrived and even our athletes ended up in Hawkins to participate in the hard train happening there!
✍️ @uaitavares / Cruise pic.twitter.com/PUK1sYwdE7
— Cruise ? (@Cruzeiro) May 27, 2022
We entered no weather #StrangerThings to say that today has #IngressoACinco5️⃣
Today is Leo day. Here’s how to secure your ticket: https://t.co/QFfLzeSWG8 pic.twitter.com/QX6BkAUDjb
— Sport Club do Recife (@sportrecife) May 24, 2022
?Attention?
The opıʇɹǝʌuı opunɯ arrived at the NBB ?The real thing is that the world will STOP at #NBB Finals who are already knocking on the door! Now it’s DECISION! Who takes? ?#OurBasketball #NBB #StrangerThings pic.twitter.com/b7YDQHkJSg
– NBB (@NBB) May 26, 2022
