The brand’s goal is to gain territory in the gaming universe
Druid won the Grupo Boticário account, which relies on the agency’s expertise to gain territory in the gamer universe, a segment that currently represents 74.5% of the Brazilian population and grows daily.
With the main objective of building a genuine conversation with the gamer community, designing from strategic planning to creative ideas, Druid will focus on an action plan for the brand considering several fronts of the gaming universe, among them, working with content creators and activations in games.
“We are specialists in connecting companies that want to talk to gamers in a format that makes sense for their purpose. Both the Beauty and Games market grow exponentially in Brazil and worldwide and to serve a brand like O Boticário – 100% Brazilian and reference in the country’s culture – it is to combine pleasure with challenge. This new partnership will certainly yield incredible results”, says Bruna Pastorini, director of planning and content at the agency.
For Natália Calixto, director of media, CRM, loyalty and insights at Grupo Boticário, the empowerment of the gamer universe that is not restricted to entertainment is visible.
“Brazil has top-notch professional players and an extremely engaged community. We want to be increasingly connected with this audience, sharing moments and encouraging their victories. For this, it is essential to have a specialized agency at your side to give us speed on the subject. We are very happy with this partnership, which will certainly contribute to the evolution of the brand.”
