The implementation of technology seeks to meet the demand for innovation and offer more agility and delivery possibilities
C2R is expanding its performance and presents the MUB Digital pilot, which arrives to complement the static format. The implementation of technology seeks to meet the demand for innovation and offer more agility and delivery possibilities.
“The static is ideal for personalized campaigns, in specific zones – less central and with great power of reach. The digital, precisely because it adds services and content, in addition to entertainment, will be focused on high demand lines, has more agility and provides interactions between brands and content”, says Rogério de Moraes, CEO of C2R.
The digital network will serve more than five bus consortia in the city of São Paulo, with emphasis on the lines that serve corridors and have the largest audience. According to the company, the digital panels are ideal for the large articulated networks in the city, while the static ones will keep the focus on the neighborhood lines.
The operation is in a test phase and, after this period, C2R intends to develop a coverage network of 300 buses using the DOOH digital model, which will enable the installation of more than 1,200 digital panels by the end of 2022. Brands such as Casas Bahia , TIM, O Boticário, Mondial, Natura, Habib’s, Unip and Sportify agreed to try the solution.
