The brand carried out eight actions during the four months of reality
A sponsor of the BBB for the second consecutive year, Avon recorded a 177% growth in sales of its e-commerce during the four months of the BBB 22, compared to November and December of last year. In all, there were eight actions within Globo’s reality show.
In addition, the brand says it closed the program as a leader in interactions on Twitter, Instagram and TikTok. On Twitter, for example, Avon appeared in the trend topics a few times – the most emblematic time was in the case ‘Aquela Marca Lá’, in reference to the comment made by the administrators of Jade Picon’s page, which, not to mention the name of the brand on the lipstick that the participant wore.
To reinforce the products that stood out during BBB22 and connect even more with the young audience, Avon’s strategy on Tik Tok featured activations and irreverent content, involving influencers who stand out on this platform.
I changed my name, do you like it? ?️??
— Avon Brasil ? #VemDeLovU ? (@AvonBR) February 10, 2022
Avon also took advantage of the exhibition during the BBB 22 to talk about important topics, such as protagonism women in the #MulherQueRepresenta campaign, highlighting the representation of women and female entrepreneurship.
For the occasion, Avon had one of its ambassadors, the player Marta, a model and inspiration for women around the world, who invited the sisters and brothers to honor the woman they represent for each one.
In addition, through the #ConversaTáOn platform, the company reinforced its activist positioning by making the public aware of actions or comments from inside the house, in a reactive way, with pertinent topics that continue to promote dialogues and more in-depth exchanges in order to build bridges with respect, lightness and awareness between the brand and the public.
