The new Outback campaign, which features the return of fondue to the menu, makes a joke of a very common expression in São Paulo language, “bora marca”, which, in good old Portuguese, means: without any prospect of happening.
In the version redesigned by the brand, the meeting takes place quickly and with a fondue at the center of the table. The strategy presents the concept: “It’s time to make it happen: less scoring, more Fondue Outback”.
It is the fourth time that the chain has offered the option in its restaurants in the coldest period of the year. It is the first, however, in which it presents two flavors. The “Outback 5 cheeses”, which brings a special mix of famous cheeses, and the “Outback Brigadeiro”, which has a touch of paprika to enhance the chocolate flavor. Both are served on traditional Australian bread and with side dishes.
