Braskem bet on a musical animation for its end-of-the-year campaign. Created by VMLY&R, and produced by Piloto, the film for TV and internet shows an astronaut going through hardship trying to survive on Mercury, Mars, Uranus, while the music explains why each one is uninhabitable.
In the end, then, comes the message: “There is no other planet like ours. Reduce consumption, reuse and recycle more. That in this change of year, we change our habits”. And the signature: “Braskem. A more sustainable future, today”.
Datasheet:
Client: Braskem
Product: Institutional
Qualification: The best place
Duration: 45”
Agency: VMLY&R
CCO: Rafael Pitanguy
ECD: Rafael Gil, Rodrigo Almeida
DC: Guilherme Aché
Editor: Breno Oliveira
Art director: Pedro Assis
Service: Leo Balbi, Paula Americano and Bianca Urzedo.
Client: Marcelo Arantes, Ana Laura Sivieri, Ana Luiza Leite, Carolina Pignata and Luísa Vilela
Planning: Marcelo Germano, Carla Veras and Rafael Savone
Media: Paula Marsilli, Elenice Galera, Nilson Moura, Mariana Campos, Laura Fernandes and Brenda Cunha
RTV: Nicole Godoy | Anderson Rocha | Ian Inglez | Barbara Emery | Cleo Gonçalves
producer: Pilot
Principal: Daniel Soro e Alexandre Chalabi
Executive producer: Natalia Souza
Executive Coordination Assistant: Diandra Martins and Cecília Bertoche
Service: Regina Knapp, Roberta Frederico, Felipe Lopes and Marília Raffaeli
Head of Post: Rafael Bozzi
Illustrator: Sattu e Danilo Cheng
Principal of Art (post): Enio Vital
Finisher: José Guilherme Novaes Delgado
2D animator: Danilo Cheng
Motion Designer and Composer: Ivan Franco, Edgardo Antônio Guerrero, Bernardo Godinho Vaz, Gabriel Teixeira, Igor Romana, Ullisses Soares, Paulo Gomes Coelho, Bruno Luna
Illustration Assistant: Victor Further, Tiago Rodrigues
Modeling and Look Dev: Rodolfo Felipe Vasconcelos Roth (Rod), Alex Magno
3D animation: Rodolfo Felipe Vasconcelos Roth (Rod), Henrique Melo, Diego Fontanella and Zeta Post
Rigging: Henrique Melo
Pencil Test: Henrique Neumann, Carlos Yury
Sound producer: Alma 11 11 Audio
musical direction: Diego Raso
Production/Arrangement: Emerson Ribeiro/ Diego Raso
I sing: Luiza Caspary / Emerson Ribeiro
voiceover: Ciça Hermann
guitars/guitars: Conrado Goes
Baritone Sax: John Lewis
Executive production: Carla Bräuninger
Audio post production: Diego Raso