DRUID, an agency specializing in Business to Gamer (B2G) and web3 platforms, announces Grupo Boticário as its newest achievement. The business partnership was signed after the brand needed to consolidate itself as a leading beauty brand in the gamer universe, a segment that currently represents 74.5% of the Brazilian population and is growing daily.
With the main objective of building a genuine conversation with the gamer community, designing from strategic planning to creative ideas, DRUID will focus on an action plan for the brand considering several fronts of the gaming universe, among them, working with content creators and activations in games.
According to Bruna Pastorini, Planning and Content Director at the agency:
“We are experts in connecting companies that want to talk to gamers in a format that makes sense for their purpose. Both the Beauty and Games markets grow exponentially in Brazil and in the world, and serving a brand like O Boticário – 100% Brazilian and a reference in the country’s culture – is to combine pleasure with challenge. This new partnership will certainly yield incredible results.”
Natália Calixto, Director of Media, CRM, Loyalty and Insights at Grupo Boticário, said:
“Brazil has top-notch professional players and an extremely engaged community. We want to be increasingly connected with this audience, sharing moments and encouraging their victories. For this, it is essential to have a specialized agency at your side to give us speed on the subject. We are very happy with this partnership, which will certainly contribute to the evolution of the brand.”
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The post Grupo Boticário is the new DRUID client appeared first on DNEWS.
