The company plans to launch more than 20 new podcasts by the end of the year, including products with creators and opinion makers not yet present in the podosphere.
Globo reported that consumption of its podcast catalog has been growing monthly since the beginning of the year, with March being the best month in audience history so far. Comparing the first quarters of 2021 and 2022, the audience increased by 93% and the result in revenue was 383%.
The movement follows the expansion of the podcast segment in the country. A survey carried out in 2021 by Globo and IPEC pointed out that 34.9 million people, aged over 16, claimed to listen to podcasts in 2021, a number more than 20% higher than in 2020, which was 27.9 million. And the expectation is that more users will arrive to know and follow the audio narratives.
“The results give us even more fuel for us to remain firm and confident in the mission of consolidating a large and diverse portfolio of podcasts focused on blockbusters, distributed on Globoplay and other partner audio platforms”, says Fábio Silveira, podcast product manager at Globo. .
The company plans to launch more than 20 new podcasts by the end of the year, including products with creators and opinion makers not yet present in the podosphere, as well as projects with new proposals in terms of formats.
Among the topics, are podcasts with coverage of Election 2022, expanding conversations about sport, sexuality, new investigations and true crimes, relaxation and even spirituality, from different religious perspectives.
It recently announced ‘Chronicles of a Care’, a spin-off of the “Nipples” podcast and the first original title co-produced with B9, with whom it has partnered since the beginning of 20219.
