The “ostentaCão” campaign was created by CP+B and will give away R$ 2,400 to 100 of the company’s customers
Petlove turns 23 in June and, to celebrate, launched an action that will give away R$ 2,400 to 100 customers.
To promote the action, CP+B created a campaign based on the fact that pets will be able to flaunt around with lots of new toys, snacks, food and accessories.
The agency also created a funk “ostentaCão”, based on the characteristics of the funk musical style to invite people to participate in the initiative.
Comprised of digital pieces, such as film and content for social networks, the communication features images of pets living a luxurious life and showing that they will get “the face of wealth” when enjoying the gifts they can win with Petlove’s birthday promotion.
“This promotion comes in celebration of the company’s 23 years and marks the new moment for Petlove, offering a wide range of products, solutions, services and actions for pets, their tutors and professionals and entrepreneurs in the segment”, commented Filipe Botton, Head of Brand and Communication of Petlove.
The action will work through a draw and any customer who makes purchases through the Petlove app or website during the month of June will be able to compete. Accumulatively, for every R$150.00 in purchase, the person wins a lucky number.
100 winners will be drawn to receive monthly credits worth R$200 for a year and make purchases of products or to use with Petlove’s health plan and accommodation.
“In every process, we seek to transform such an important Promo campaign for our client into a fun and ostentatious opportunity for pets”, explained Mihail Aleksandrov, creative director at CP+B.
