Focusing on the food sector, the company was created by journalist Ailin Aleixo and consultant Fabio Zukerman
Global warming turned on the alert to the need for companies to employ best practices in the use of resources for the development of their businesses. A movement today represented by the ESG cycle, which deals not only with environmental causes, but also social and governance ones. And it is in this environment that the Akuanduba agency, created by journalist Ailin Aleixo and consultant Fabio Zukerman, wants to enter, especially in the food market.
The company arrives with the proposal to offer services ranging from communication strategy, content marketing, education programs, product development and launch to the implementation of sustainable food service, in the physical or digital environment.
According to the founders, the agency intends to work both with companies native to the plant-based food segment and with those that are starting their efforts in this market, projected to reach US$ 131.8 million (R$ 728.27 million) in Brazil until 2025, according to Euromonitor data.
“It is time to face up to the fact that nothing affects the environment, public health and land use as immensely as food production. We are coming to the market not to condemn companies’ attitudes, but to help them replace the current and unsustainable model”, explains Aleixo.
The agency’s name comes from the mythology of the Araras Indians, from the Xingu River basin. Akuanduba is a deity that represents harmony and is responsible for maintaining order in the world using the flute. Legend has it that one day, however, there was a great one among men and not even Akuanduba was able to bring them back to harmony. As punishment, he threw humanity into the water; and the survivors had to learn to carry on with life.
