In this Valentine’s Day, a Renner prepared a campaign with the motto Forever starts nowwhich encourages the public to cultivate love and live intensely the experiences that a relationship brings.
The biggest fashion retailer omni from the country kicked off the campaign on its digital channels last Wednesday, May 25th. Until June 12, Renner will have a series of actions marked by lightness and emotion. In Renner’s traditional Valentine’s Day movie, the brand re-signifies the dream of eternal love, remembering that even the longest of relationships went through the first approximation.
In the production, a young couple gives their first kiss and, as soon as their lips touch, a sequence of images runs across the screen in a few seconds, referring to what can be experienced in a relationship: expectations, remarkable moments and everything that involves. a passion. When the lips move away again, in the same position, we see the more mature couple and the message “Forever starts now. Happy Valentine’s Day Renner.” The production is broadcast on open TV and is available on Renner’s YouTube channel. The work is signed by Suno Paim and O2 Produções.
The Director of Corporate Marketing at Lojas Renner, Maria Cristina Merçon, says:
“On this Valentine’s Day, Renner wants to celebrate love, inspiring and encouraging couples to embark on this intense journey that is to live and build a lasting relationship.”
After the film’s release, Renner deepens the campaign’s concept on its social networks. On Instagram, Rennata, the brand’s digital persona, will invite the public to share their “forever” stories. She will play cupid and create humorous lines to interact and bring these couples closer.
On Renner’s Instagram and TikTok, content made with partner creators, couples and singles, explore the real dynamics of relationships and the diversity of love stories. Among the influencers who make up the campaign squad are Maju de Araújo (@majudearaujo), Amanda Mendes (@todecrespa) and Dante Olivier (@olivierdante), in addition to influencers Luara Fonseca (@luara), Vivi Wanderley (vivi) and Nathalia Araújo (nanaths).
Completing the actions of the most romantic date of the year, Renner will lives to help lovers choose gifts. In day June 2at 20hacontece a live shop Gifts that are forever. Nath Araújo (@nanaths) and Leandro Coloral (@coloralmachomoda) will lead the chat bringing suggestions for timeless pieces that match various styles and never go out of style.
The live will still propose action tips to tag and create memories this Valentine’s Day. The following week, day June 9also at 20hroll the Passionate Taster Chat. The Renner Style team and influencer Manoela (@Manozzita) will lend a helping hand with gift tips for all types of love and different levels of relationship – from that romance that is awakening and the couple still doesn’t fully know the taste of each other. the other, even those cases in which the couple has been together for decades and want to continue surprising.
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