The agency becomes responsible for the actions of the entire brand portfolio, including brands such as Chester, Assa Fácil, Na Brasa, among others.
AlmapBBDO won the Perdigão account and, from now on, the agency to act in its strategic planning, media, advertising communication management, creation and marketing intelligence.
All product lines (Perdigão, Meu Menu, Ouro, Na Brasa, Ready Meals, Assa Fácil and Chester) will also be covered.
At first, the agency says that the work will continue under the positioning “Eating together tastes like Perdigão”, in addition to betting on opportunities for consumption occasions, initiatives with the public and innovation processes for one of the most beloved brands among Brazilians.
“Entering people’s conversations, generating impact and growth, which is our mantra here at the agency, becomes more than an ambition, but an obligation”, emphasizes Filipe Bartholomeu, partner, president and CEO of AlmapBBDO.
