When “Mario Kart™: Bowser’s Challenge” launches in the SUPER NINTENDO WORLD™ themed area within Universal Studios Hollywood in early 2023, visitors and fans will find themselves immersed in one of the world’s biggest attractions and the most interactive they’ve ever seen. experienced. It seamlessly blends augmented reality with projection-mapped technology, along with real-life sets that move along the track – making it a unique attraction within the theme park industry.
This highly anticipated opening of Universal Studios Hollywood marks the opening of the first SUPER NINTENDO WORLD to debut in the United States, a themed area designed to transport park guests and Nintendo® fans alike into the world of Mario, Luigi and Princess Peach. , in the Mushroom Kingdom.
Guests will enter the iconic Warp Pipe and reach the SUPER NINTENDO WORLD themed area, where they will find the “Mario Kart: Bowser’s Challenge” attraction located in Bowser’s Castle.
This groundbreaking achievement will take visitors to a multidimensional experience that recreates famous environments from Mario Kart games, and where no race is the same. “Mario Kart: Bowser’s Challenge” is also one of the most complex rides ever built in the entertainment industry.
The sophisticated attraction is a rich multi-sensory combination of colour, sound and movement, which invites visitors to navigate familiar environments through the creative use and integration of augmented reality (AR) glasses, mounted on the visitor’s head – a key point. of differentiation that distinguishes this ride from attractions at other theme parks.
From the depths of the dungeon inside Bowser’s Castle, guests will climb aboard four-seater vehicles – inspired by the video game Mario Kart -, put on their augmented reality goggles, and… as soon as they see the “3-2-1 GO! ”, made by Lakitu, they will leave for the races.
The premise is simple, yet equally inspiring and challenging, and will appeal to visitors of all ages, regardless of their experience with the original game. As part of Team Mario, guests will travel underwater and in the clouds to compete for the Golden Cup, while collecting currency to defeat Team Bowser, and win the competition.
“Mario Kart: Bowser’s Challenge” will intrigue visitors, as it will be possible to repeat the attraction several times and with different results.
SUPER NINTENDO WORLD was conceived in partnership with Nintendo and the visionaries of Universal Creative to deliver exciting, technological and innovative entertainment inspired by the characters and video games that have enthralled Nintendo fans for generations.
The immersive area will be a visual spectacle of vibrant colors and architectural ingenuity, situated in a newly expanded area of Universal Studios Hollywood, which in addition to bringing the “Mario Kart: Bowser’s Challenge”, will also have interactive spaces for the whole family to enjoy. , along with themed shops and restaurants for an even more complete experience.
Universal Studios Hollywood continues the countdown to the opening of the themed area in early 2023, but visitors can now enjoy the Feature Presentation store, which is stocked with SUPER NINTENDO WORLD merchandise such as Mario and Luigi themed clothing, character hats and a selection of plushies, including Mario, Luigi, Yoshi and Bowser.
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