With more people driving purely electric, Volvo Cars estimates a 50% reduction in CO2 emissions into the atmosphere
Volvo Cars Brasil has made a commitment to the environment: by 2025, the automaker wants 50% of sales to be electric cars, and by 2030, 100% of the cars in the fleet will be electric.
To achieve this, the automaker’s two main SUVs, the XC60 and XC90, gained autonomy in electric mode, allowing people to drive for longer. With more people driving in purely electric mode, Volvo Cars estimates a 50% reduction in CO2 emissions into the atmosphere.
In order to achieve the goal, the automaker is increasingly investing in campaigns and activations to present and demystify the electrification of mobility for customers.
This Tuesday (2), the company launched the Recharge Plug-in Hybrid engine campaign on its social networks.
“In Brazil, we are lucky to be very well established in this electrified market and that this campaign will not even show the car. It only shows the silhouette of the XC60 and objects that mount this electric motor, to show that everything a person does routinely in this new range of 78 kilometers”, explained Viviane Gonçalves, Volvo’s marketing manager.
The agency responsible for the campaign, both this and the others of the automaker, is Grey, while Casulo is responsible for events and experiences and Inside Out is responsible for the content, influencers and public relations.
future of mobility
Despite the company’s goal, talking about hybrid and electric cars in Brazil still raises many doubts among consumers and, according to Viviane, Volvo has the role of demystifying the electrification of mobility and counts on the help of the brand’s partner influencers in this mission.
“As we know that this technology is the future, we want to bring the discussion. We want to be the brand that will be associated with it, that will foster debate. Those who are at the forefront will always have this challenge of creating content that demystifies”, he added. Viviane.
To help spread the message, Volvo counts on the help of brand partners, such as Luiza Brasil, Nina Silva, Maisa and Rebeca Andrade.
In 2020, Volvo carried out the Volvo Lovers activation, which allowed anyone with a CNH to drive a hybrid car and understand, through experience, how it works.
“We had cars and people didn’t know the technology, so we made it accessible to anyone. It worked, we were able to do more than 8,000 experiences with people, with 100 cars for almost a year”, explained Felipe Yagi , marketing manager at Volvo.
In March of this year, Volvo launched the XC40 campaign, signed by Grey, the automaker’s all-electric model, along with a webapp that allowed people to point their cell phone camera at a socket and have a VR experience in which the car introduced himself to people.
