A Snapchat study with 16,000 young people from generation Z from various countries sought to understand trends and paths for more fluid communication with the public
Two years after the most turbulent moments caused by the Covid-19 pandemic, Snapchat carried out a survey with 16,000 young people of generation Z from various countries to understand trends in culture and the paths for fluid communication with this audience.
The study showed that the reunion with loved ones, school friends and co-workers to resume face-to-face activities is highly expected by most young people between 13 and 24 years old interviewed.
The fact is, the kids of Gen Z are valuing those moments and relationships more than ever. About 4 in 5 respondents plan to spend more time connecting in person than they did before the pandemic. No wonder, this is the same result, 4 out of 5, of those who agree that connecting with close friends is the simplest way to feel happier.
The visual aspect of communication is increasingly relevant and is perceived as fundamental for these young people. 97% of them said they use some form, be it digital avatars like bitmojis, emojis, GIFs or short videos, when messaging friends, as a means to create a more personal connection.
For them, although text messages help, they are not enough for them to express themselves in a true way.
Identity
Gen Z youth are prioritizing their true selves, vulnerabilities and related aspects when it comes to identity. The report finds that 53% of respondents believe that being true to who they are has become even more important, despite societal pressure and expectations.
A fact that gains resonance when one realizes that these young people are more open to talking about discrimination against LGBTQIA+ and the fight against gender violence.
