The AMOR² campaign aims to empower the platform’s community of creators, curators and consumers.
Farfetch has launched its Valentine’s Day campaign, which celebrates the possibilities that are built by love.
The AMOR² campaign stars content creators and their partners, such as Cris Paladino and Brian Mitchell; Victoria Yamagata and Lola Maria, who celebrate love in all its forms, told the luxury platform how their stories began.
“I choose Victoria every day for our trust, companionship, sense of humor…”, commented Lola Maria about her girlfriend.
According to Mariana Tozzini, branding manager at Farfetch, the campaign aims to reinforce one of the company’s main missions: to empower its community of creators, curators and consumers.
“By relating the possibilities that love creates with the exclusive universe of our curatorship, we celebrate originality and individuality, essential pillars in the FARFETCH universe”, commented Tozzini.
Also according to the executive, Valentine’s Day represents one of the most significant dates in terms of movement on the platform. Company data show that, in the comparison between 2020 and 2021, there was a 93% growth in sales for the commemorative date.
As part of the campaign, Farfetch will feature a series of exclusive digital content across its channels, including photos, videos and interviews with creators starring in the action.
