With the aim of reinforcing its presence in sports, PEPSI launches the “Sede de Gol” promotion, which will take the winners to visit major stadiums in Europe, England and France. Consumers will also be able to compete for many weekly instant prizes, in addition to experience kits, with television, mini-refrigerator and video game. The creation of the visual identity is signed by Estalo, the brand’s marketing agency.
“PEPSI is very proud to be part of the world of football, a sport considered a great passion worldwide. The promotion arrives to offer unforgettable moments with the brand. We are longtime supporters of one of the most iconic and acclaimed competitions in the world and we want to give the chance for more people to get a taste of what it is like to be part of this story”, says Diego Bastian, Marketing Manager for PEPSI in Brazil.
To participate and compete for the stadium tour, or compete for many instant prizes and weekly kits, the consumer must buy any PEPSI product (PEPSI Blue, PEPSI Black and PEPSI Twist of all sizes) and register the proof of payment of the purchase directly in the website. By purchasing PEPSI Black, participants get double odds in the action draws. Participation is valid for individuals, aged 18 or over, between May 9 and June 27.
The promotion reinforces the attitudinal platform TAKE THAT of the brand, whose essence is the daring and effervescence of youth. It is a firm and irreverent response from someone who is always ready to defend their choices and opinions. The platform comes to the public that understands that life has different flavors for different people and is inspired precisely by those who are not afraid to be who they are.
Rules
The promotion is limited to the registration of a maximum of three products per day and 27 units per participant throughout the campaign period. The award will be paid in a gold certificate or tour package, chosen by the recipient, and in Americanas or Netshoes gift cards.
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