in an agreement between NBA (National Basketball Association), Budweiser e TNT Sports, the sports brand of Warner Bros. Discovery streamed 100 matches from the 2021/2022 season for free on its YouTube channel. with the concept Here General Play Together, the broadcasts had the interaction of the audience and guests from the basketball community on the bench, who joined a team of strong commentators, in addition to multiplatform coverage including the brand’s news portal and social networks. All this resulted in very expressive numbers of views and interactions.
During the season, there were more than170 million viewsin NBA content on TNT Sports platforms1. In addition, the channel had almost30 million interactions. Na fase de playoffs, the peak average of unique viewers passed the 100K mark per game. The highlight was the game broadcast on May 26, between the Golden State Warrions and the Dallas Mavericks, which surpassed220,000 concurrent viewers.
In Brazil, basketball has gained more and more prominence, being today considered the 3rd sport with the largest number of fans in the country.2. With the free broadcast of the NBA on YouTube, TNT Sports strengthens its commitment to expanding the offer of content to the public and reinforces its objective of democratizing the reach of the sport for Brazilian fans. The great results of the season show that the country of football also has an audience for basketball.
Luis Felipe de Freitas, narrator for TNT Sports, spoke about this season:
“In addition to everything that happened during the season, we were able to remember the history of one of the biggest sports leagues in the world, and it was fantastic to share this with the guys on TNT Sports YouTube. Our slogan “Here general plays together” was very well applied. Often, it was the viewers in the chat that drove some discussions on the broadcast. That was very special. Seeing more than 100 thousand people sharing the emotions of basketball, even invading the dawn, was very remarkable. The season promised to be historic, and it was!”
Among the commentators who participated in the transmissions on TNT Sports is the former player Janeth Arcain, who, despite carrying four titles for the WNBA, considered her performance in this edition outstanding. “There were incredible moments, from the first game to the last game of the season, with everyone interacting and breaking the record for simultaneous live views. Playing together with the guys was a unique experience. And let the next season come, I already miss it!”, completes Janeth.
And, for those who don’t miss this season, all the games shown by TNT Sports will be available on the NBA playlist on the stretcher channel on Youtube.
The TNT Sports post had over 170 million views with the NBA appearing first on DNEWS.
