The initiative is co-created and produced by the SUBA agency, through its SUBA+ (diversity) and SUBA MSK (music) verticals
TIM will present, next Monday (06), a show with LGBTQIAP+ artists in support of diversity, which marks the beginning of the operator’s activations for the LGBTQIAP+ Pride Month.
Made in partnership with Apple Music, the show “Orgulho de Ser” is an initiative co-created and produced by SUBA, through its SUBA+, diversity, and SUVA MSK, music verticals. In addition, the show will become an exclusive EP on Apple’s streaming platform.
Among the artists who will participate in the event are: Romero Ferro — who is also the curator and is in charge of the project’s artistic direction —, Johnny Hooker, Doralyce, Hiran, Mel, Katú Mirim and Filipe Catto, who will sing the album’s main track, “Zero tolerance”.
“This year, we will use music as the guiding thread of the campaign that celebrates International LGBTI+ Pride Day, telling stories where songs were important to exalt the pride of being who you are. We want to highlight the stories of people who are proud of their identities”, explained Ana Paula Castello Branco, Director of Advertising and Brand Management at TIM.
In addition to the show, the company prepared, as part of the actions designed to celebrate the International LGBTI+ Pride Day, projects focused on employability such as sponsorship of the DiverS/A Fair and education and communication actions to reinforce internal culture and society’s awareness.
The show will be hosted by Gominho and the content will be recorded in Spatial Audio with Dolby Atmos. Tickets are now on sale at site Eventim.
