3AW signs the new campaign of Oceana, an international organization focused exclusively on ocean conservation. The purpose of the material is to promote awareness of the use of plastic.
With the motto “The plastic that ends up in the sea, ends the sea”, the movie “Fish” takes place at an open market. After choosing the product, the customer is surprised by the seller.
“This film, with light and direct humor, shows that the consequences of production, and society’s excessive use of plastic, is that they remain in the oceans and come back to us,” explains Roberto Sá Filho, Creative Director at 3AW. The production is by Last Potato and Nova Onda.
According to Oceana, in Brazil alone, on average, 325,000 tons of plastic end up in the ocean per year.