The operation, with an independent team, is led by executive producer Rodrigo Luchini and already serves companies such as Grupo Stellantis and Grupo Big
Rodrigo Luchini is the Hub’s leader with 23 years of experience in retail audiovisual production, institutional, editorial content, advertising and entertainment films.
Production company Lemonade is launching a bub to work with retail clients as a way to meet the demand coming from advertising agencies. The operation, with an independent team, is led by executive producer Rodrigo Luchini and already serves companies such as Grupo Stellantis and Grupo BIG.
“Retail customers tend to have a pulverized media outlet with specific adaptations for different regions and, consequently, publishing platforms. A logistical operation that is often difficult to be interpreted by the market of traditional producers”, says Luchini, a professional with more than 23 years of experience in the areas of direction, post-production, creation and with stints at DM9DDB.
In the case of Stellantis and BIG, the hub works with fixed teams to produce and deliver solutions with the agility that retail demands, working in partnership with the brands’ agencies.
