A TIM presented, this Monday (06), a show full of meanings and support for diversity. The operator initiates its actions for the LGBTI+ Pride Month with the show “Proud of beeing”a partnership with the Apple Music and which will become an exclusive EP for the streaming platform. On the Blue Note stage, in São Paulo, seven highly representative voices presented their songs and sang, together, the main track of the album: “Tolerância Zero”, by Romero FERRO, who is also the curator of the project.
The initiative is part of the company’s diversity and inclusion program, as part of actions designed to celebrate International LGBTI+ Pride Day. Projects focused on employability will also be carried out – such as the sponsorship of the DiverS/A Fair – and education and communication actions to reinforce the internal culture and awareness of the whole society.
“This year, we will use music as the guiding thread of the campaign that celebrates International LGBTI+ Pride Day, telling stories where songs were important to exalt the pride of being who you are. The show is the kick off, we will have several initiatives in different media throughout the month of June. We want to highlight the stories of people who are proud of their identities.”Explain Ana Paula Branco Castle, Director of Advertising and Brand Management at TIM.
In addition to Romero FERRO, the event featured concerts by Johnny Hooker, Doralyce, Hiran, Mel, Katú Mirim and Filipe Catto, artists representing the diversity of the LGBTI+ movement. The presentation is by the artist Gominho. All content was recorded in Spatial Audio with Dolby Atmos, so it can become an EP released exclusively on Apple Music. In addition to the design and artistic direction of FERRO, the project is co-created and produced by the SUBA agency (www.subajunto.com), through its SUBA+ diversity and SUBA MSK music verticals.
Artists:
- Romero FERRO – Artist from Pernambuco, he released his first studio album in 2016. Homem gay, is recognized for the strong sound accent of a well-crafted pop, remarkable voice and authorial compositions that portray, in a particular way, the daily life of society.
- Johnny Hooker – Gay man also born in Pernambuco, Johnny Hooker is, in addition to a singer, songwriter, actor and screenwriter. He won the Brazilian Music Award for Best Singer in the Popular Song category. Inspired by David Bowie, Madonna and Caetano Veloso, he represents genres such as glam rock, pop and tropicalismo.
- Doralyce – A black woman, from the Northeast, body positive and bisexual, she has a powerful voice and sings songs with important reflections on different socially underprivileged groups. Her main hit, “Miss Beleza Universal”, deals with themes such as gender equity and pride in one’s own body.
- Hiran – The gay and black singer from Bahia is a highlight of national queer rap. With millions of views and listeners, his songs bring new proposals for discourses and influences to the Brazilian independent music scene.
- Mel – Black trans woman, singer and presenter, the woman from Goiás began her career as the lead singer of Banda Uó. She presented her first solo single in 2020. She has just released the single “Cardiopulmonary” and is preparing for the release of her first album.
- Katu Mirim – Singer, rapper and activist for the indigenous cause, uses her music to talk about her experience as an indigenous and lesbian woman.
- Filipe Catto – A non-binary trans artist, he gained fame at a very young age, with works focused on MPB, samba and modern tango. Over time, she advanced into other genres such as jazz, rock and bolero.
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