Partnership includes consulting, training and research to enhance the broadcaster’s content
Twitter and Globo have entered into a partnership and will have a joint offer for advertisers around major events and programs, enabling greater reach for brands.
The agreement allows brands and advertisers to connect with relevant conversations and topics that are happening on Twitter, in addition to bringing new opportunities to monetize the broadcaster’s content on the social network, including training, research and consulting on trends and insights, monitoring of campaigns and access to products and services still in the testing phase.
“Globo’s relevance lies in its ecosystem, which includes open TV, pay-TV, streaming and digital properties. With the partnership, we started to expand the offer for brands to enter these conversations, which have already proven to be so effective, engaging their messages in 360º campaigns”, said Alex Hamasaki, director of Price and Inventory at Globo.
With the novelty, it will be possible to count on live coverage of Globo content, such as Rock in Rio, soap operas, Brazilian football championships, the World Cup and Big Brother Brazil.
“There is a great complementarity between Twitter and TV, and the platform has been increasingly used to retain viewers, reach an incremental audience and find new ways of monetization or engagement around productions”, said Nathali Lima, manager of partnerships for Twitter content in Brazil.
