Streetwise announces the hiring of Lívia Gonzalez as director of service and operations. The executive starts working directly with strategic thinking for Santander’s out-of-home communication, but also becomes responsible for managing and developing accounts, in addition to leading studies on the branch’s potential for expansion and generation of new business.
The professional has worked at MCI, where she served as Business Development Manager; by Banco Safra, where he held the position of Senior Commercial Manager; and at Banco Itaú, where he was Commercial Manager.
Founded recently by partners Daniel Simões (former partner and former CEO of Eletromidia), Paul Heath (who has held management positions at the WPP Group in the US, Europe and Asia) and Rodrigo Famelli (former VP of media for Africa), Streetwise is a full service agency specializing in the complete service of advertisers exclusively for out-of-home (OOH) media. It is a Plexus associated agency of the British group Talon, the main independent company specialized in OOH in the world and an international reference in the format.