iFood, a Brazilian technology company that is a reference in online delivery, launches “A Troca Compensa”, a campaign focused on sustainability starring Brazilian rapper and songwriter Gabriel, o Pensador. The creative concept of the films, made by Agência Suno, has as its main objective to make society aware that small attitudes make a big difference to the environment, such as recycling, using non-polluting vehicles and dispensing with single-use plastic items in orders made through the iFood app. . Thus, in the campaign, the rapper changes his name and introduces himself as Gabriel o Compensador in his networks.
Check out the campaign video:
According to Bruno Montejorge, Branding Director at iFood:
“iFood is a brand whose purpose is to feed the future of Brazil and the world, with initiatives that positively impact all the people in our ecosystem. And, for that, it has been making its business, communication and technology actions a space to impact society in the socio-environmental sphere. With this campaign, we seek to materialize our environmental goals.”
The campaign will air close to the official launch of the iFood electric motorcycle, the first 100% adapted for delivery people and conceived in partnership with the Brazilian automaker Voltz. The new modal is an important pillar in the company’s objective of carrying out 50% of its deliveries by non-polluting vehicles, by 2025. “A Change Pays” also seeks to give visibility to the effective actions of iFood in the field of sustainability – such as recycling of packaging, reduction of cutlery and plastic objects in delivery.
These actions are part of the iFood Regenerates, a program of company goals with initiatives, which aim to become CO2 neutral and have 50% of deliveries with clean modes by 2025; as well as zero plastic pollution in delivery by 2025.
The commitments already have significant impacts. Since July of last year, 100% of deliveries made by the company are CO2-neutral. As for the issue of reducing the use of plastic, in just eight months, iFood obtained more than 100 million orders, involving 82% of customers, who dispensed with plastic items – a volume that corresponds to 925 tons of waste, which no longer circulated in the market. delivery.
The invitation for the rapper from Rio de Janeiro to star in the film was due to his known connection with socio-environmental issues. “The name change of a media cultural figure is a wake-up call for everyone. We want to prove that every sustainable attitude, even if small, has the power to transform the environment, and compensate for the planet”, comments the iFood Branding Director.
Want to know more? Don’t forget to follow ADNEWS on social media and stay on top of everything!
The iFood post launches a campaign with Gabriel o Pensador appeared first on DNEWS.
