Agnes Nunes, a young singer who enchanted and conquered the heart of Brazil with her sweet voice and poetic songs, transforms her curls with Casting Creme Gloss – Poder Iluminador, launch of L’Oréal Paris. The first ammonia-free* coloring developed to lighten and color dark hair, in the 566 Cherry shade.
A great star of the brand’s team of digital ambassadors, Agnes is an inspiration to many who follow her. In addition to her music and remarkable voice, she also gained notoriety in matters related to the universe of beauty, aesthetic standards and racial issues. According to the singer:
“I hope my new look will influence and inspire women to love themselves more, just the way they are. I’ve heard many people saying that I was an inspiration to free themselves from standards and that makes me want to fight more and more” and adds: “My hair is part of my voice, my story and I’m very honored to represent a female brand and feminist, that speaks to my values.”
Tiago Raposo, Casting Creme Gloss Manager, also comments:
“Agnes is the star of the new Illuminating Power Casting Creme Gloss Campaign, which airs this month. We are very excited to have her on our team to inspire and represent the beauty of Brazilian women.”
Casting Creme Gloss – Illuminating Power is the first ammonia-free coloring that lightens and colors dark hair. Compatible with different yarn formats, including those with chemistry, it offers luminous colors and brilliant reflections, with a long duration of up to 32 washes. Available in 5 new shades, each color kit contains the Post-Coloring Conditioning Treatment enriched with Royal Jelly, which, thanks to its extraordinary nourishing power, guarantees treated, nourished and full of life strands.
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