The campaign is signed by WMcCann and invites couples to show that perfect love is theirs
Americanas celebrates all forms of love in its Valentine’s Day campaign, called “Love can be diverse, and so are gifts. Valentine’s Day? Relax, at Americanas you think so!”.
The film, signed by WMcCann, invited several couples to present all the different forms of love and show that the perfect love is yours. In line with the brand’s slogan, the video presents products from the beauty, telephony, perfumery, sports, candy, fashion and portable departments.
“In this Valentine’s campaign, we work on affection and connection between different couples to generate identification in our customers. We also want to reinforce that consumers can find a wide variety of special gifts at Americanas to make this date even more special for all Brazilians”, said Aline Oliveira, head of marketing at Americanas.
In the unfolding of the campaign for social networks, the brand will also highlight products in the market category, with special offers for those planning to have a romantic dinner or breakfast.
To spread the campaign message, Americanas, together with Stage, selected a team of influencers such as former BBBs Lucas and Eslovênia, Lucas Cunha, Vitor diCastro, Patricia Ramos, Lorelay Fox, Yaakutsu, Maria Clara Garcia, Luccas Abreu and Rafaella Tuma.
