On this week’s Adtalks, we spoke with Felipe Forjaz, Director and CEO of Helloo Mídia, a unique social network aimed at residential condominiums, which integrates the entire local community and is present throughout the condominium. In addition to getting to know Felipe’s trajectory and Helloo’s history, we talked about the importance of screens in everyday life, and off-home media and the future of media vehicles.
In addition to the guest, the ADTALKS, our interview program with professionals from the world of technology, creativity and innovation, features the presentation of our collaborator, Bruna Pavanni.
ADTALKS with Felipe Forjaz is a WT1 Digital production, and you can check it out on the Adnews Youtube channel. Access here and stay on top of all the channel content.
Check out ADTALKS with Felipe Forjaz, CEO of Helloo:
Meet our guest:
Administrator with an MBA from the University of Miami, Felipe Forjaz has developed his career in entrepreneurship. He is Co-Founder of Elemidia and was CEO of the company since its foundation in 2003 until the acquisition of 100% of the shares by Grupo Abril, in 2013. During his management, Elemidia became a national vehicle, a reference in the Out of media segment Home winning the Caboré award in the category of communication vehicle in 2009.
Felipe is currently Co-Founder & CEO of Helloo, an innovative DOOH media vehicle operating in residential buildings that started its activities in 2016 and is now present in more than 2,000 residential buildings distributed in 20 Brazilian cities, with exclusive content for residents of residential buildings and acting in large, medium and small advertisers.
The post “The screen is an escape valve”, says Felipe Forjaz, CEO of Helloo | ADTALKS appeared first on ADNEWS.
