Rádio Vivo will have Brazilians in % of its playlists, curated by Tecla Music Agency
Vivo presented the new sound identity of Rádio Vivo, with the objective of providing customers and visitors to the physical stores with new experiences.
Now, the radio will feature Brazilian, regional and contemporary music in more than 50% of the playlist, in addition to current international artists with reinterpretations and classics. The company’s goal is that, by the end of the year, the radio will have 2,400 tracks.
“The new Rádio Vivo reflects the eclectic and inclusive profile of the brand and reproduces, for the daily lives of employees and visitors, the possibility of experiencing a unique, cozy sound experience that reinforces the company’s identity”, pointed out Gustavo Nóbrega, director of Live Channels.
The action adds to a series of initiatives that Vivo is carrying out to transform its stores into a point of experience one stop shopallowing customers to experience a technological environment.
The music was curated by Tecla Music Agency and considered the history and planning of Vivo and the study of schedules, flow, mood variables and the occupational well-being of the team of consultants in the store and customers.
In addition to the in-store experience, Rádio Vivo can also be accessed through Spotify thanks to Vivo On, Vivo’s creative laboratory for digital content.
