The event is hosted by Hering, sponsored by Whiskey Jameson, Colorado as the official beer and supported by Mikes, Red Bull and Urbia.
The Turá Festival, created by T4F, will take Brazilians to the lawn of the Ibirapuera Auditorium, in São Paulo, on July 2nd and 3rd.
Presented by Hering, the festival’s name plays with the ending of the words opening, culture, mixing and reinterpretation. In addition, the event is also sponsored by Whiskey Jameson, has Colorado as the official beer and the support of Mikes, Red Bull and Urbia.
The line up includes artists such as Alceu Valença, Baco Exu do Blues (inviting Marina Sena and Illy), BaianaSystem, Baby, Duda Beat, Emicida, Lagum, Luísa e os Alquimistas, Mahmundi, Mart’nália, Nando Reis ( inviting Jão), Roberta Sá, Xamã and Zeca Pagodinho, as well as artists and DJs from different regions of Brazil.
Tickets for the event are available for purchase at site da Tickets For Fun and by the Official Box Office at Teatro Renault. Until June 11, it is possible to purchase the “Social Entrance”, a category of tickets that offers a 45% discount on the entire ticket price, by donating R$20.00 (in the case of purchasing the ticket “Passport Track” ) or R$10.00 (in the case of purchasing the ticket “Pista Sábado” or “Pista Domingo”) for Criança Esperança.