Shopee, an e-commerce platform that connects sellers and consumers, brings news to the Official Shopee, a section dedicated to major brands. It is now possible to buy products from the Heineken Group, Cacau Show and other stores with exclusive Shopee benefits. Additionally, today (June 6) as part of Shopee’s 12.6 Valentine’s Day Campaign, shoppers can enjoy additional perks when shopping on the page’s stores with free shipping coupons with no minimum value, discount vouchers* and products with up to 70% off.
Luiza Fontana, National eCommerce Manager at the Heineken Group, spoke about the initiative:
“We are very excited and have high expectations regarding the sales of Heineken Group products on Shopee. In May, we had our first month of operation on the marketplace and the initial results were very promising! We want to take our star to all corners of Brazil through Digital and Shopee plays an essential role in this mission, helping us to scale the online sales of our products through the platform’s millions of consumers.”
Launched in August 2021, the initiative aims to bring together major brands in the market in the same virtual space. Also part of this space are products from Apple (via Mobcom, the brand’s official reseller), Multilaser (via MMplace), Nestlé (with Empório Nestlé and Empório Nestlé Chocolates), L’Oreal, Nivea, Faber-Castell, Crocs Brasil, Colcci Underwear , among other companies.
Felipe Lima, responsible for the commercial area at Shopee Brasil, explains:
“Shopee is building an inclusive ecosystem that makes buying and selling accessible to everyone, helping retailers benefit from the growth of the digital economy through an easy, safe and fun online shopping experience. Having these great brands on the Official Shopee reinforces the platform’s commitment to always bringing the best to our users, with exclusive advantages for both sides.”
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