If an awards show happened and no one could attend, would there be any buzz? THE Golden Globe seems determined to find out.
After a year full of scandals that forced Hollywood Foreign Press Association (HFPA) to announce a reshuffle to its membership and prompted NBC to withdraw the annual broadcast, the organization chose to go ahead with its awards despite the lack of a TV showcase. But this created confusion with another presentation, the Critics Choice Awards, which moved to the Golden Globes on January 9, and will be televised on The CW and on TBS, which, like CNN, is a unit of WarnerMedia.
THE HFPA cited his permanence as a reason to proceed with his awards, revealing his nominations on Monday, along with a detailed analysis of all the reforms that have been implemented. These changes include trying to add more diversity to its members and addressing perceived ethical lapses involving some members after extensive reporting by the Los Angeles Times about the group earlier this year.
These changes presumably could put the show back on NBC – which announced its decision not to air the Golden Globes in May – in 2023.
In the meantime, though, there will be two awards shows on January 9, one (Golden Globe) with the highest profile historically, the other (Critics Choice) with the benefit of airing on TV.
When HFPA announced its plans in October, Critics Choice’s CEO, Joey Berlin, called the action “mean and vindictive” and also “an insult to the industry”.
The competitive landscape has apparently confused Hollywood and those in charge of seeking every advantage they can in a prize race that, fueled by the pandemic, has bewildered the prospects of competitors.
Furthermore, the sharp decline in awards rankings through 2021 has raised questions about how important this is. The general indisposition culminated in a drop of almost 60% for the Oscar, offering reason to question whether the usual uproar around “award season” is still worth all the fuss.
Studios, networks, streaming services and their marketing apparatus certainly think so, which explains a Business Insider story that found that while Hollywood collectively sought to distance itself from HFPA until real reforms were implemented, some silently courted the group’s consideration. It wouldn’t be the first time the Oscar campaign has fallen into gray areas.
As for this year’s nominees, streaming services like Netflix, Amazon e Apple TV + they have mounted their own attention-getting effort, supporting smaller films that have struggled at the box office. While these services do not share detailed data about who is watching them on TV, the prestige and publicity associated with the nominations are apparently seen as sufficient compensation for their subscription-based business models.
Founded in the 1990s, the Critics Choice Awards does not share the Globes’ long history. The group is made up of nearly 500 radio, online and broadcast journalists.
Despite the feud over the shared date, the two groups overwhelmingly agreed on their picks, overlapping in nine out of ten spots for the best film, which the Globes split between drama and musical or comedy. The only outlet was director Guillermo del Toro’s “Nightmare Alley”, which was included by the members of Critics Choice, while the Globe went with the musical “Cyrano”, starring “Game of Thrones” actor Peter Dinklage.
Translated text from the portal CNN, written by Brian Lowry.
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