The international network DDB relaunches DM9, one of the most iconic and creative brands in the history of global advertising, which every Brazilian knows and every advertiser dreams of. The focus of the new agency is to promote memorable experiences through creativity throughout the consumer journey.
DM9 was born with more than 250 employees and major customers such as Ambev, Banco BV, Burger King, CarePlus, Centauro, Claro, Dasa, J&J, JHSF, MRV, Stellantis (Fiat and Jeep), Suzano and Vigor.
The agency will be led by a trio of co-chairs. They are Pipo Calazans (CEO), Thomas Tagliaferro (COO) and Icaro Doria (CCO), one of the most awarded leaders in advertising worldwide. Icaro returns to Brazil after seven years in charge of creative agencies in the United States.
Pipo, in a conversation with the press, comments that 2022 is the beginning of a new era, and there has been a big change in the way consumers relate to the brand and you can be sure that in two years it will change again. The brand needs to provide an even better experience for its consumer.
According to Pipo Calazans, the agency was born from the perception that the market needs to have access to the best and most creative talents throughout the journey. “DM9 is one of the most creative agencies in the world, now relaunched to be one of the most creative in the new world. For brands to create relevant and memorable experiences with their consumers, they need to have the entire journey integrated by creativity,” he points out.
“DM9 is the reason why I fell in love with this profession. DM9 made Brazil fall in love with advertising. This is the happiest moment of my career. Being co-president of the agency is a dream and a responsibility that I will live with enthusiasm every day”, says Icaro, explaining why he accepted the challenge of co-leading the agency and returning to Brazil.
For Thomas, this is a time of excitement and expansion in all areas of the agency. “Customers are looking for integration with creativity and it was with this in mind that we recently won the Centauro and Dasa account. We’ve already started growing and hiring more than 40 people in the last few months. DM9 will deliver the best in brand building, content, shopper experience, CRM and Loyalty with an agile and fluid operation that favors creative processes.”, he points out.
It is important to point out that the agency is prepared to revolutionize the advertising market, a market that is already much more developed than the United States when we talk about having a problem and finding a creative solution for it, but which still has a lot to grow.
The new front that is already making its presence felt is the implementation of 9 areas with varied specialists who will be able to find creative solutions at all times. The most innovative area, which will tie all the others together, is the Journey Insights area, led by Jader Crivelaro, VP of empathy and journey insights, who will be in charge of bringing creative ideas and novelties for everyone to use in the creation of projects.
Cristiano Muniz, CEO of Grupo ABC, explains that the return of DM9 reinforces the belief of the group and the DDB network in creativity and its relevance to the results in the clients’ businesses. DM9 adds the talents and abilities of SunsetDDB, TracyLocke and Track.
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