Endemol Shine Brasil and Vibra Digital, together with Band, launched the platform NaPratelera, an official online store that will sell MasterChef Brasil licensed products.
According to the note sent to the press, the store has more than 70 products and, for 2022, the expectation is 200 items.
“We are developing an ecosystem that provides the consumer with the entertainment experience associated with the opportunity to consume products and services in a unified environment. Closing the partnership with Endemol and launching the MasterChef Official Store within our Market place solution is strategic for us to take even greater flights on this front”, commented Rosangela Wicher, head of Business Development and ecommerce front at Vibra.
Among the MasterChef Brasil items, licensed by Endemol Shine Brasil, available in the official store are: stickers; birthday invitations; decorative bands; Gedex knives; packaging and trays for sweets and snacks; stainless steel tongs; rice molders; cutters; reels; spatulas; sieves; spoons; peelers; boards; pot holder; glove; graters; hat; and aprons.
“We are very happy with this achievement. We always work to bring the MasterChef Brazil experience into people’s homes and beyond the screen. In this partnership with Vibra, we found the best way to facilitate the purchase of licensed products, as the NaPrateleira marketplace serves all of Brazil with safety and quality,” said Fernanda Abreu, Head of Licensing at Endemol Shine Brasil.
