O Boticário was the only brand mentioned among the perfume companies, which was the product that led as the most cited as a gift by users, with 3% of the posts
Valentine’s Day is coming and, it seems, people are showing more interest in the date. At least, that’s what a social listening study by Buzzmonitor indicates, which captured more than 291,000 posts from 230,000 users with mentions of the term “Valentine’s Day” between May 7th and June 7th on Instagram and Twitter platforms. , Facebook and YouTube. The number is 63% higher than that recorded in 2021, 178,200 posts.
A conversation that opens space to understand the preferred activities, gifts and also the brands that most attract lovers. O Boticário, for example, was the only brand mentioned among perfume companies, which was the product that led as the most cited as a potential present by users, with 3% of the posts. The company appears in 0.38% of mentions about the item in the exploratory analysis.
McDonald’s stood out when it came to eating, which received 2% of posts overall. The brand obtained 2% in the exploratory investigation, just behind one product, corn – with 27% of the advertisements -, closely associated with the June festival, which shows that many users would love to enjoy the date by joining the celebrations.
Another brand that appears in the survey is Ballantine’s, cited among the top five drinks. It’s next to gin, the Highball drink, wine, all with 2% of mentions, and beer, with 1% of posts.
And finally, the Instagram platform, which received 1% of mentions. After all, it is on the network that lovers usually make their posts and declarations of love.
Twitter portrait
In the cross-platform cutoff, Buzzmonitor found that posts about promotions and offers are dominant among Twitter users. There are more than 40 hashtags used, including promotion, discount, discount coupon, offer, get it back and cashback. And even Magazine Luiza affiliates have taken the opportunity to promote their stores and services of personalized items.
