Valentine’s Day is coming and with it a significant increase in consumption is expected. Several partners are looking for gifts and stores, both physical and online, can’t wait to show you what they have to offer.
The surprise this year, however, is part of the expectation of these purchases. According to a survey by the data intelligence startup for physical retail Spot Metrics in partnership with 121 labs, it is expected that the consumption rate in malls, in person, is much higher than e-commerce.
In the data released by the company, it is shown that about 49% of people who responded to the survey said they would make their purchases in physical stores, in the mall. Already 26% of respondents said they will do their shopping online. The remaining 25% said they plan to shop both ways this Valentine’s Day.
Paulina Dias, Head of Intelligence at Neotrust, analyzed the expectations for Valentine’s Day:
“The expectation for e-commercewith Valentine’s Day this year is an insignificant advance compared to previous years. This is due to several factors, including the resumption of physical commerce after the end of the restrictions imposed by the pandemic. Despite growth at a slower pace, digital retail remains at a much higher level than the pre-pandemic period.”
Another important factor related to the studies carried out is that most consumers look for promotions, about 50% of consumers interviewed. Still, 44% prioritize the quality and brand name of the gift. It is also worth mentioning that 71% of respondents intend to spend up to R$300. Another 22% are willing to spend up to R$1,000, and only 5.82% of people intend to exceed this amount.
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