Hinode gets into the mood for fun: “I was invited to a meeting and it was a Hinode meeting”, and promotes an action for Valentine’s Day, which in addition to fun, offers a 10% discount on the purchase of Valentine’s gift kits, using the HINODATE coupon in the brand’s e-commerce.
The campaign features influencer Rayanne Andrade (@maededoislarelucas), who met her husband at a meeting of brand consultants, telling her love story on her Instagram profile.
The brand also used its networks to interact with the public about the Hinodates and, in less than 24 hours, it received more than 1300 comments.
The idea is to join in the fun and, at the same time, show how much the Hinode consultant is fascinated by the products and the work he develops with the brand. “Our consultants are passionate and nothing better than bringing this meme related to a real story to celebrate Valentine’s Day”, says Liana Moreira, marketing director at Hinode Group. Discounted boyfriends can access Hinode’s virtual catalog, choose the kit, click on the Buy Online button and enter the fun coupon HINODATE, valid until 12/06.
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