In an interview, Gil do Vigor recalls his participation in BBB21 and tells about his relationship with brands
Cachorrada, bagulho, vigorous and the phrase “Brazil is chipped”: Gil do Vigor’s catchphrases conquered the country and transformed the life of this gay man from the Northeast of Brazil and an economist from water to wine in 2021.
Gil’s participation in BBB21 was an event and, since then, he has collected several, the most recent being his show on the catwalks of São Paulo Fashion Week.
Currently with a contract with Globo and a book published, Gil’s face and catchphrases have already been printed in several brands and campaigns throughout Brazil, such as Vigor, Santander, iFood, Motorola, UOL EdTech, Bis, Amstel, CNA, Casas Bahia among others.
To PROPMARK, Gil do Vigor tells how BBB21 changed his life, his relationship with brands and what his plans are for the coming years.
BBB 21
The BBB was a huge game changer for me. The program totally transformed my life and that of my family and from the beginning, I was prepared to throw myself headlong into reality. I was living it all intensely and giving my best in the game, but I had no idea how I was seen out here. The only certainty I had was that Brazil was seeing my true essence, with all my flaws and qualities, but I didn’t know how they were reacting to it all. When I went out and found such a wonderful reception from the public, I was very surprised, but mostly thrilled.
First campaigns
As soon as I left the house, I became a poster boy for Vigor and Santander. Both at the same time. In fact, I am now an official ambassador for all of Vigor’s categories and I remain in firm partnership with Santander.
Sincerity
I maintain a very sincere relationship with the public, so it is essential for me that I identify with the brand and product with which I will link my image. I need to believe in the values of that company and the quality of its products.
Staff
Yes, there is a very competent team behind this process. I trust them a lot to help me in this choice. After they carry out this intermediary between the brands and analyze the idea, we decide together which are the projects that have my face and that will be better to follow at the moment.
change of mind
I always have a very good exchange with the brand before campaigns. I often end up giving some suggestions and ideas for the proposal to stick with me. I am fascinated by the creative work of the people involved. There is a lot of talent and dedication behind these campaigns.
PhD, Dance of the Famous…
As a very energetic Pernambuco native, I don’t like to miss out on good opportunities and I always do my best to be able to reconcile all my commitments. The routine is very demanding, but with calm and dedication, I gradually manage to carry out all my projects. The PhD, for example, will return in the next semester. The important thing is to always stay focused on what you want.
To brand Gil
I see myself as a brand that supports everything I do, precisely because of the representation I bring, my Northeastern roots and my speech. My social networks are my companies and at the same time a space for me to be close to the people who accompany me.
Relevance
For me, a brand has to be relevant, convey a message and, above all, influence people in a relevant way, for good and helping others. So I see my brand that way, I prioritize quality, transparency and sincerity with my audience.
rights and opportunities
My plans for the future are focused on the dream of contributing positively to our society. I hope to continue using my visibility to amplify the fight for equal rights and opportunities in Brazil. And, similarly, I will return to the United States to continue my PhD, which will help me in my mission to help people throughout my career as an economist. Without leaving aside the communication market that embraced me so well and makes me feel fulfilled.
