Focusing on sustainability, Heineken debuts this Tuesday (14) the ‘Green Energy’ campaign, created by Publicis. In the film, the star – originally red – turns into a green color, starting the journey of transformation of urban spaces.
With the soundtrack of English band Jungle, the film is directed by Ian Rushel.
In December 2020, the Heineken brand announced the advance in the production and filling of beer using 100% renewable energy, at the units in Araraquara (SP), Alagoinhas (BA) and Ponta Grossa (PR), and until 2023, the brewery of Jacareí (SP).
“We believe that brands and consumers can be, together, great agents of change in this resumption, rethinking a more conscious consumption. We want to take our 100% green energy beyond production, but as an invitation to people to think about a greener future with sustainable choices in their daily lives”, said Gabriel D’Angelo Braz, marketing director for the Heineken brand in Brazil.
The initiative is part of the Green Your City platform, which works, among other things, to give new meaning to urban spaces. At the launch of the platform, Heineken illuminated iconic buildings and spots in São Paulo, Belo Horizonte and Rio de Janeiro with green energy.
Datasheet
Qualification: Green Path
Client: Heineken
VP de Marketing: Nabil Nasser
Marketing director: Gabriel D’Angelo Braz
Mr. Marketing Manager: Beatrice Jordan
Marketing coordinator: Melina Domingos
media manager: Juliana Magalhães
Marketing manager: Priscilla Ends
Agency: Brasil
Global CCO: Bruno Bertelli
Global Creative Coordination: Guy Lewis
CCO: Domenico Massareto
ECDs: Dani Ribeiro, Fabio Astolpho
Creation director: Arturo Marenda
Associate Creative Director: Andre Leotta
Art direction: Elias Carmo, Samuel Gonçalves, Isabel Fontes, Marcio Kota
Editor: Rodolfo Monteiro, Gabriele Moraes
Production Head: Renata Sayão
RTV: Giuliano Springhetti, Renan Sales and Edivânia Coimbra
Artbuyer: Raphael Macedo
VP of Service: Gabriela Borges
Global Account Director: Derek Muller
Business Director: Joanna Alencar
Service: Mariana Corrales, Marina Roge and Cassia Brandão
Contents: Claudia Cecilia, Isadora Greiner, Bruna Pasquini
Projects and Technology: Marcio Bueno, Renata Carvalho, Ana Gomes, Catarina Paiva and Bianca Ferreira, Thiago Cassemiro, Guilherme Camargo, Olga Benário
Head of Planning: Juliana Elias
Planning: Daniela Altenfelder, Victoria Franco and Barbara Pires
Publicity Media: Mauricio Almeida, Ana Sanchez, Andre Goes, Jussara Bezerra, Fernando Brito, Carla Tassi
Producer (TVC and Digital Assets): Iconoclast
Direction: Ian Ruschel
Director of photography: Diego Rosenblatt
Executive producer: Francesco Civita, Pity Lieutaud, Alonso Sperb and Mariela Costa
Assistant director: Lipp Sant’angelo, Juliana Cretella and Elis Manukian
Production coordinationNo: André Bauer
Production coordination assistant: Carol Latorre, Carolina Loureiro
controllership: Fabiana Baptista, Lucas Pereira and Beatriz Soares
Production director: Fabio Arisaka
Art director: Martino Piccinini
Costume: Marina Vieira
Cast production: Virginia Favrin and Mariana Carneiro
Lease Production: Kleber Pereira
Post-production coordination: Priscilla Paduano and Tutu Mesquita
coordination assistant: Everson Martins
Finisher: Thiago Marra
Montador: Ivan Kanter Goldman and Roberta Bonoldi
Color Grading: Marla
Post production: Nash
Producer (Animated OOHs and Making Of): Prodigious
Service and Production: Ale Sarilho, Dani Paiva and Natasha Zaminiani
Making of Content: Erick Ramos
Animation: Anderson Noise e Megg Ramos
Composition and VFX: Anderson Noise
Sound producer: Satellite Audio
musical direction: Kito Siqueira, Roberto Coelho, Hurso Ambrifi
Service: Fernanda Costa, Renata Schincariol and Claudio Leal
Digital media: Iprospect
Executive Business Director: Caroline Bassi
Business Manager: Gioconda Ferraz
Business Supervisor: Ana Melo
Media Director: Lucas Callile
Media Manager: Kássia Trompieri
Media Supervisor: Cleberson Luque
Media Analyst: Lais Virgilio and Arthur Fialho
Programmatic Media Supervisor: Shulamite Vidal
Programmatic Media Analyst: Milene Duarte
