The film “Encontros e Reencontros de São João” portrays the return trip to the party, rocked by the music of the brand “Se aprochegue São João”
The São João festivities are back after two years, and O Boticário has chosen Elba Ramalho and Matheus Fernandes, representing two generations of Northeastern artists, for the campaign that celebrates the festivities. The film “Encontros e Reencontros de São João” portrays the return trip, packed with the brand’s official song for the occasion “Se aprochegue São João”.
The singers will also perform in Caruaru (PE), where the brand promises activations such as experimentation, instagrammable spaces, surprise actions on the party stage and make-up services.
The company also has actions in Imperatriz (MA), Maracanaú (CE), Patos (PB), Recife (PE) and Campina Grande (PB), which disputes the title of largest São João in the world with Caruaru.
“With this campaign, we want to take a ride on this exciting journey through the region, reinforcing that, for us, this will be São João do reencontro, that we go where love is”, says Jacqueline Tobaru, regional marketing director at O Boticário.
