Called “At home”, it is the second global action created by Africa for the brand – the first being “Marz edition”
Heinz’s new global campaign presents the tomato as the ingredient that carries the secret of ketchup, plays with the simplicity of the recipe and portrays some scenarios from which people could reproduce the product with equal quality.
It basically includes having special seeds, turning your home garden into a palantation and having hundreds of years of knowledge about tomatoes, announces a “breaking news”-style TV presenter.
Called “At home”, it is the second global action created by Africa for the brand – the first was “Marz edition” – and is available for placement in more than 200 countries where Heinz is present. In addition to the film, he tells pieces for OOH and social networks.
