The initiative is part of a project that intensifies the company’s conversation with the LGBTQIA+ community
Singer, actress and songwriter Lina Pereira, known as Linn da Quebrada, is Ambev’s new Diversity and Inclusion Consultant. Lina will support the company in expanding inclusive practices and visibility of the LGBTQIAP+ community, especially the trans and transvestite community.
The singer will act in decisions about Ambev’s internal and external projects and will participate in meetings with the company’s approximately 130 trans employees to identify their pain, experiences and achievements, in addition to taking care of integration with all other Ambev professionals and partners to discuss representativeness and inclusion practices.
Along with the position, Lina will be one of the ambassadors of LAGER, an affinity group that discusses and implements actions aimed at the LGBTQIAP+ audience, which will have a look specifically directed at the fight for more inclusion, visibility and opportunity for trans people.
The initiative is part of a long-term project, which intensifies the company’s conversation with the LGBTQIA+ community, in addition to building an increasingly inclusive environment within the company and with its partners.
Recently, Ambev announced that it is carrying out, free of charge and with all the necessary bureaucratic support, the civil rectification of the names of all trans/transvestite collaborators who wish with the project ” “Call me by my name (and pronoun too!)” .
In addition, the company also donated a proportional amount to Casa Neon Cunha, an NGO that supports LGBTQIAP+ people in vulnerable situations, so that other trans people can fulfill this dream.
Other actions to support the trans community are being implemented by the Ambev ecosystem, such as TForma, a course that will train trans people to work in the bar service market, the second edition of the Brewing Love Project that will dedicate resources from the sale of a special label for mentoring trans and transvestites entrepreneurs, in addition to supporting this year’s edition of the Trans People Employability Fair, and the Trans March, the latter together with its Beats brand.
