The strategy also presents the new positioning of the brand “Being you is your beauty”
Bozzano, a brand of the Coty Group in Brazil, is launching a campaign to encourage the authenticity of men in the moment of self-care, working on uniqueness and confidence in different styles. The strategy also presents the new positioning of the brand “Being you is your beauty”.
For the film, he chose a language with dynamic transitions, frequently used in reels, on Instagram, and on Tik Tok, and features football player Pedro Victor, known as Pedrinho, currently at Shakhtar Donetsk, and influencers Daniel Barra and Ismael Carvalho. The campaign is signed by Ampfy.
“Bozzano is our biggest brand for male care, which seeks to interact with men who go beyond the basics, of all ages, classes and allowing them to have different styles”, says Regiane Bueno, vice president of Marketing at Grupo Coty.
