The campaign created by AlmapBBDO features newspaper ads, posters and social media pieces
Frontline, Boehringer Ingelheim’s antiparasitic, launched a campaign that aims to invite people to adopt cats.
Inspired by movie narratives, where the felines are usually accompanied by villains, the campaign created by AlmapBBDO features newspaper ads, posters and social media pieces.
The 60′ film features scenes inspired by movies, most of which were produced in an old abandoned cement factory and has a soundtrack of an 1825 song called “Dueto Buffo de Due Gatti”.
The campaign is part of a project by the brand in action to make people aware of the importance of adoption, saving lives and drawing attention to shelters that are overcrowded. It is estimated that there are more than 30 million abandoned animals in the country and more than 170,000 animals living in shelters.
