The action, called “Much more than a request”, is told from a new version of the song “Comida”, hit by Titãs
iFood has a new campaign on the air to show the business fronts in which it operates in addition to food orders. It highlights the platform solutions in the market, pharmacy and the variety of items to meet different customer profiles. The action, called “Much more than a request”, is told from a new version of the song “Comida”, hit by the Titãs.
Developed by Suno, the strategy will be supported by animations built by guest content creators and tell stories of customers, delivery people and company partners.
According to Bruno Montejorge, iFood’s branding director, the campaign is a reflection of the company’s current situation. “Behind every order we have a story, a connection between people’s different motivations and the range of services and products we offer, far beyond the ready-to-eat meal,” he says.
